Better Together: Why Join the Red Hat Marketplace Partner Ecosystem?

by Kate Kwiatkowski

Business Development Leader for Red Hat Marketplace

Our mission is to help customers find, try, buy, and deploy software with ease, regardless of where they’re at in their cloud journey. We can’t do that without building a world-class partner ecosystem to offer enterprise developers all the options they need to build applications that can address virtually every use case, across industries.

Connecting developers and enterprises to partners will deliver a better kind of software procurement and deployment experience. In this post, I’ll outline the benefits and requirements for joining the Red Hat Marketplace partner ecosystem and how to get started.

Becoming a Red Hat Marketplace Partner

The key factor for every requirement we’ve built into joining Red Hat Marketplace is simple: we want to drive the best possible experience for enterprise developers. The foundation for the Red Hat Marketplace partner program is based on our teams’ collective experience building existing partner programs. We’ve found the requirements we’ve built for listing on Red Hat Marketplace set our partners and end users up for success and drive better outcomes for enterprises seeking to build a strong hybrid and multicloud strategy.

To list on Red Hat Marketplace, you need to:

  • Have a certified Red Hat OpenShift Operator
  • Offer technical support
  • Provide a priced edition and free trial
  • Offer subscription-based pricing models
  • Sign click-through DLA and DPA agreements from IBM

Once your paid listing is live, you will receive a wide range of technical, business, and marketing benefits, including:

  • Access to Red Hat Marketplace sales enablement and training content
  • Analytics data and dashboard availability
  • Standing calls with offering management and BD teams to discuss product roadmap updates
  • Technical assistance to support OpenShift Operator certification
  • On-demand access to Red Hat Marketplace joint marketing assets
  • Access to broader IBM PartnerWorld and Red Hat Partner Connect program benefits
  • Go-to-market support and enablement with a dedicated Red Hat Marketplace team
  • Joint case study development
  • Blog authorship opportunities and social media promotion

Onboarding to Red Hat Marketplace

We’ve focused on making your onboarding experience to Red Hat Marketplace as seamless as possible. Working with our dedicated onboarding team, you can onboard to Red Hat Marketplace by:

  1. Creating an account
  2. Accepting legal terms and conditions
  3. Getting certified
  4. Providing product details
  5. Enabling support
  6. Enabling commerce

We kick off every engagement with an onboarding walkthrough session and take it from there. Our onboarding, technical, and BD team will be with you every step of the onboarding journey to answer any questions you may have.

Are you ready to get started?

To learn more about selling on Red Hat Marketplace, click here. We’re always here to answer any questions you have about becoming a Red Hat Marketplace partner. You can reach our team anytime at

Let’s build a new type of open cloud marketplace, together.